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We are a




We Ignite Growth...

We define our Think Tank as an entity that is engaged in deep intellectual understanding of retail, emerging technology and smarthealth. This knowledge – coupled with our intergenerational experience – enables us to collaborate with our clients to create cutting-edge business models to ignite growth. 

For Atlanta Entrepreneurs:

Below are a couple highlights of who MK ATLANTA is currently igniting growth for in Atlanta.

Howard Krinsky, CEO of The Splatter Studio

The Splatter Studio is Atlanta's first Contemporary Action Painting Experience, located at Ponce City Market off of the Atlanta BeltLine. 

MK ATLANTA has been working closely since January 2020 with CEO Howard Krinsky and Studio Director Jenna Rees to successfully ignite exponential growth for a retail business in 2020. 

Learn more at

Yale Zhang, Inventor of the iOX

Atlanta inventor and Georgia Tech alumnus Yale Zhang, alongside his Safe Heart USA, Inc. team, have created a pulse oximeter that has been proven to be 100% more accurate than a comparable pulse oximeter by the FDA.

There is no device in the world like the iOX - it is breakthrough smarthealth technology. Yale has engaged MK ATLANTA to support business growth during this unprecedented time.

Learn more at

We Prosper Together.
The MK ATLANTA revenue model creates an alignment of interests for all parties involved.

You, the Business Owner:

  • Maintain control and gain a non-dilutive partner.
  • Do not pay us an hourly fee or a retainer.
  • Receive high-touch guidance and support by Gordon and Lauren personally every step of the way.
  • Gain trusted advisors and an elite sales team.


  • Center our model around revenue sharing, which is determined on a case-by-case basis.
  • Are guided by the principle that the entrepreneur’s economic interests come first.
  • Give up our revenue share for a small percentage of proceeds in the event you receive an offer, thus making our business model M&A friendly.

The Value of Acquiring an MK ATLANTA Client:

  • The acquirer receives highly accretive economics through the give up of MK ATLANTA’s revenue share.
  • The acquirer steps into a business with a strong P&L, excellent reporting, and transparency, which are critical in an M&A transaction.

A Secular Force: Collective Prosperity

Our Guiding Principles


We see the signals and block out the noise. It's how we were founded. We have complementary perspectives that together create a balanced outlook on your business.


We are purists. We look for the virtuous cycle in a business model. In fact, we won't waste your time or ours, and move forward with you unless we see it. We take care of our clients. We are humans who thrive off of the incredible relationships we develop.


We love making connections and using our connectivity. We connect people, ideas and resources to amplify you and your company. Much of our connectivity is concentrated in Atlanta.


Trust for us is carried out in ethics, respect, transparency, integrity and fairness in action, word, communication - in relationships.


We serve from and lead with excellence - it's an attitude, a choice. We believe in the power of our combined knowledge, experience and intelligence.

We Embrace Our Intergenerational Partnership.

"To say we “engaged” Gordie for an assignment isn’t a fair description of the arrangement. In truth, Gordie took complete ownership of the project—understanding every aspect and studying every nuance."
Joel Babbit
CEO Narrative Content Group
"As an Atlanta native and a supporter of entrepreneurial endeavors, Lauren's superpower is bringing people, ideas, and resources together."
Yale Zhang
Safe Heart USA Inc Founder, CEO

Let's Talk About Your Business.